The Best Item that Every Pro Shop Should Have
Updated: Aug 21
Walk into almost any pro shop and the merchandise mix looks the same: gloves, balls, tees, the occasional stack of visors near the register. It's functional, but it rarely gives a golfer a reason to linger, or a reason to come back next week.
Specifically, the work of BrookeLin Powers, an LPGA Class A Professional and TPI Certified junior golf coach who has spent more than a decade on tournament sites, is turning up at pro shop counters, golf programs, private clubs, and more. Her books were built around a problem shop managers know well: golfers don't always know what to do when their ball ends up somewhere unexpected, and junior golfers need more than a one camp or league to stay engaged with the game.
The Rules Book Organized the Way Golfers Actually Think and Play
Ask any starter, ranger, or shop attendant what the most common on-course question is, and it's rarely about swing mechanics. It's usually some version of: What do I do now?
Where's the Golf Ball? The Rules of Golf Simplified from Tee to Green takes a different approach than the standard rulebook. Rather than organizing by rule number, it's organized by ball location with color-coded, illustrated entries that conform to current USGA and R&A rules.
The idea is simple, yet striking: a golfer doesn't need to know the rule number, just where their ball is.
The book has picked up recognition beyond the golf-book niche, having been featured in Women's Golf Magazine, Golf Central Magazine, and ESPN Radio, among other outlets, and named among recent top new golf and sports reference titles. It comes in two formats that suit different shop uses: a compact Golf Bag Edition designed to travel in a cart or staff bag, and a lux linen Coffee Table Edition suited for shop display, gifting, lounge areas, locker rooms, restaurants, and indoor hitting bays.
For a merchandiser, that translates into a simple pitch: it's an easy add-on at checkout, a natural gift-with-purchase or tournament-prize item, and a product members will actually pull off the shelf because it solves something they run into every round, not another accessory competing for space with the gloves and tees.
Consecutive international award-winning childrens golf book series
The bigger opportunity for shops tied to junior programs may be Powers' other project: Powerful Parables, a nine-book series following young golfers Alba, Gideon, and Zoysia through adventures on and off the course. Two publications are currently available, Finding the Green of the Gulf and The Secret of the Pinecone Path, with the third in pre-order and set to release in 2027. Both released titles have won international literary awards and have been recognized among best-selling children's and youth sports books.
Unlike a one-off golf-themed picture book, the series format gives junior programs something retail alone rarely provides: a reason for families to return. Coaches and program directors have used the books as camp materials, tournament gifts, and welcome-kit items, layering in lessons on golf etiquette, history, and terminology as the story unfolds.
Built With Retail, the Golf Industry and Golf Instructional Programs in Mind
What distinguishes this catalog from a typical author trying to get shelf space is that it was designed for exactly this kind of use case from the outset.
Junior golf camps, girls' golf programs, country clubs, and instructors already fold these titles into player resources and welcome packages, and wholesale pricing is available for shops and programs ordering in bulk, a detail that matters for buyers weighing margin on a new product category.
Why It's Worth the Shelf and Counter Space in Pro Shops
Pro shops don't need another SKU that sits untouched. What they need are products that solve a problem a member already has, or that keep a family coming back. A rules guide that answers the question golfers ask mid-round, and a book series junior golfers actually want the next installment of.
BrookeLin's books are already being recommended by PGA and LPGA Professionals around the world! Will you capture the opportunity to bring it to your programs and pro shops?
Shops and programs interested in carrying the titles can order through Powers' retailer and wholesale program at brookelinpowers.com.
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